General information

The Optimisers Limited

Type: NZ Limited Company (Ltd)
9429031145008
New Zealand Business Number
3348610
Company Number
Registered
Company Status
M694040 - Internet Advertising Service
Industry classification codes with description

The Optimisers Limited (NZBN 9429031145008) was incorporated on 12 Apr 2011. 7 addresess are in use by the company: 1-36 Sale Street, Auckland, 1010 (type: office, registered). Unit 1, 36 Sale Street, Auckland had been their physical address, until 19 Oct 2018. 1000 shares are allocated to 11 shareholders who belong to 7 shareholder groups. The first group consists of 1 entity and holds 100 shares (10% of shares), namely:
Melt Investments Limited (an entity) located at Freemans Bay, Auckland postcode 1011. When considering the second group, a total of 1 shareholder holds 5% of all shares (50 shares); it includes
Yada Holdings No. 1 Limited (an entity) - located at Newmarket, Auckland. Moving on to the 3rd group of shareholders, share allocation (498 shares, 49.8%) belongs to 3 entities, namely:
Conway, Richard, located at Northcote, Auckland (a director),
Conway, Emily Louise, located at Northcote, Auckland (an individual),
Conway Family Trustees Limited, located at Newmarket, Auckland (an entity). "Internet advertising service" (business classification M694040) is the classification the ABS issued to The Optimisers Limited. Our information was last updated on 11 May 2025.

Current address Type Used since
1-36 Sale Street, Auckland, 1010 Office unknown
130 St Georges Bay Road, Parnell, Auckland, 1052 Physical & registered & service 19 Oct 2018
125 St Georges Bay Road, Parnell, Auckland, 1052 Registered & service 20 Jun 2023
Level 6, 135 Broadway, Newmarket, Auckland, 1023 Registered & service 13 Nov 2024
Contact info
richard@pureseo.co.nz
Email
www.pureseo.co.nz
Website
Directors
Name and Address Role Period
Emily Louise Conway
Northcote, Auckland, 0627
Address used since 02 Mar 2017
Director 12 Apr 2011 - current
Richard Conway
Northcote, Auckland, 0627
Address used since 02 Mar 2017
Director 12 Apr 2011 - current
Anthony Edwin Falkenstein
Mission Bay, Auckland, 1071
Address used since 20 Feb 2014
Director 20 Feb 2014 - current
Ian Donald Malcolm
Freemans Bay, Auckland, 1011
Address used since 21 Jun 2016
Director 20 Feb 2014 - current
Cornelis Johannes Boertjens
Titirangi, Auckland, 0604
Address used since 01 Apr 2025
Director 01 Apr 2025 - current
Addresses
Other active addresses
Type Used since
Principal place of activity
1-36 Sale Street , Auckland , 1010
Previous address Type Period
Unit 1, 36 Sale Street, Auckland, 1010 Physical & registered 11 Oct 2013 - 19 Oct 2018
Unit 12, 114 St Georges Bay Road, Parnell, Auckland, 1052 Physical & registered 11 Nov 2011 - 11 Oct 2013
Flat 1, 55 Brighton Road, Parnell, Auckland, 1052 Physical & registered 12 Apr 2011 - 11 Nov 2011
Financial Data
Financial info
1000
Total number of Shares
February
Annual return filing month
07 Feb 2025
Annual return last filed
NZ
Country of origin
Shares Allocation #1 Number of Shares: 100
Shareholder Name Address Period
Melt Investments Limited
Shareholder NZBN: 9429033207124
Entity (NZ Limited Company)
Freemans Bay
Auckland
1011
20 Feb 2014 - current
Shares Allocation #2 Number of Shares: 50
Shareholder Name Address Period
Yada Holdings No. 1 Limited
Shareholder NZBN: 9429037812935
Entity (NZ Limited Company)
Newmarket
Auckland
1023
20 Feb 2014 - current
Shares Allocation #3 Number of Shares: 498
Shareholder Name Address Period
Conway, Richard
Director
Northcote
Auckland
0627
12 Apr 2011 - current
Conway, Emily Louise
Individual
Northcote
Auckland
0627
13 Feb 2012 - current
Conway Family Trustees Limited
Shareholder NZBN: 9429041842942
Entity (NZ Limited Company)
Newmarket
Auckland
1023
14 Sep 2015 - current
Shares Allocation #4 Number of Shares: 151
Shareholder Name Address Period
Conway, Richard
Director
Northcote
Auckland
0627
12 Apr 2011 - current
Shares Allocation #5 Number of Shares: 1
Shareholder Name Address Period
Conway, Emily Louise
Individual
Northcote
Auckland
0627
13 Feb 2012 - current
Shares Allocation #6 Number of Shares: 100
Shareholder Name Address Period
Malcolm, Ian Donald
Individual
Freemans Bay
Auckland
1011
20 Feb 2014 - current
Falkenstein, Anthony Edwin
Individual
Mission Bay
Auckland
1071
20 Feb 2014 - current
Shares Allocation #7 Number of Shares: 100
Shareholder Name Address Period
Malcolm, Ian Donald
Individual
Freemans Bay
Auckland
1011
20 Feb 2014 - current
Falkenstein, Heather Jeanette
Individual
Mission Bay
Auckland
1071
20 Feb 2014 - current
Location
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